Portland, ME

R.E.D.D Bar

R.E.D.D (Radiant Energy Deliciously Delivered) is low sugar, plant-based nutrition for a new generation.
Project Outline
R.E.D.D. Bars
Passive Investment
Organic Nutrition
When We Met
January 1st 2021


R.E.D.D. Bars was born on a college campus when founder, Alden Blease, couldn't quite afford the food plan that was offered. He chose to augment his nutrition with a bar that he made in his dorm room. R.E.D.D. has since grown to be one of the most recognizable nutrition bars on the market. Their goal: to provide better tasting, plant-based nutrition to support radiant health.


Supporting people we believe in.

The most profound part of SIC's relationship with R.E.D.D. is our admiration for Alden's energy, drive & work ethic. At SIC, we primarily invest in people, wether it be with our time or expertise, an investment, or both. When a founder projects confidence, resilience & passion for his mission, there is very little that can stand in his or her way. That said, channeling this energy to be effective is incredibly important to scaling safely and efficiently. This was our vision with R.E.D.D.: to empower the person behind the business with the skills and experience necessary to scale, and channel their energy to maximize impact.


Equity for services.

When R.E.D.D. approached us about formalizing our relationship, we took one look at Alden and knew the most valuable thing we could give him was our experience and connections. He was confident in his ability to acquire necessary funds needed to scale, but needed supply chain and distribution guidance to maximize returns. So, we engaged in a sweat equity agreement in which SIC would develop a full-stack formalized business model, support efficient use of the supply chain, and leverage connections in the distribution and convenience sector enable the actual sale of his product.


Channeling passion into results.

As we mentioned Alden did not lack passion or drive, and he was very sharp too. That said, he was young and inexperienced. Our approach was not to leave him with Powerpoints, documents and Excel sheets, but rather to mentor him in the truest definition of the word. We aimed to find balance between spoon feed solutions and leaving him out to dry. The result was a founder that had seen success, failure and yes, a boat load of Powerpoints. Most importantly though, Alden was now equipped with not only the knowledge to succeed but also the experience to continue to carve his own path and channel his energy in the most effective way possible.

Happy Partners

No items found.
Related Posts
All Posts
No Related Posts
Related Events
All Events
No related events.
Related Media
All Media
No related media.

"They have never once delayed in assisting whenever we have turned to them, and they regularly remind me that the full support of their office is behind us. –– This is an office of both exceptionally capable and genuinely good people."

Matt Hawes, Novel Beverage, Headshot
Matt Hawes
Founder/CEO, Novel Beverage
Novel Beverage
Keef Cola Novel Beverages

"Taylor and I were very nervous about giving up any stake in the company. This is a passion project for us. We met Keith Canning through a mutual connection and it just grew from there. Keith has so much energy"

Nikki Strout Rugged Seas Founder
Nikki Strout
Founder, Rugged Seas
Rugged Seas
Rugged Seas Cleaning Fisherman Bibs

"For our small family owned start up the experience with SIC has been life changing. SIC has given us the support, guidance and sometimes the tough love that was needed to move our vision forward."

Emily Davis OpBox Headshot
Emily Davis
Co-Founder, OpBox
LL Bean OpBox Popup Shop

Let's have a conversation.